The adage “the riches are in the niches” no longer seems to hold true. (There are few approaches that haven’t become commodities anyway anymore.) And people have short attention spans. If you don’t provide a commodity, they’ll just be confused. They may not find you because they don’t know what they’re looking for, or they don’t know what they should be looking for, or they don’t know that you provide something they are looking for or could use.
Although I’m speaking mostly to my follow Doctors of Chiropractic (DCs) here–after all, that’s the discipline with which I’m most familiar–much of this could apply to any type of doctor or other healthcare professional. And although I haven’t been in practice too long (only about 4.5 years as a doctor and 6 years before that as a neuromuscular massage therapist), I’ve been blessed to encounter gifted individuals and take what they had to say to heart. Today, I’m attempting to paraphrase them all into a single blog post. Please bear with me…
The field of chiropractic and those who practice it get hit from all sides. Those of us trying to actually help our patients with problems beyond the Holy Chiro Trinity of (say it with me now) “back pain, neck pain, and headaches” are under attack from multiple angles, and for different reasons. This post is meant to openly call them out and launch a little fire in return.
When I was little, my father, a business owner, told me something that I never forgot:
“People will not always remember what you said, what you did, what you looked like, or what you cost…but they will always remember how you made them feel.”
BNI is a business networking and referral organization. It typically attracts small business owners, but it also boasts some Fortune 500 members. Members belong to various chapters of about 25-40 members each. Each chapter meets weekly at a set time and place, for about an hour to an hour and a half, and everyone gives their spiels, passing out business cards and contact information, all in an attempt to promote their businesses and drum up clientele.
So far, so good. Kind of…
When I first started this blog I promised that it would speak to multiple audiences (including current and prospective chiropractic students, new and seasoned practicing docs, other healthcare practitioners, and the general public), and discuss multiple topics. While I’ve covered some quite well (and much, much more to come, since this is my safe little anonymous sounding board and semi-soap box), I’ve neglected to pay attention to the other part (not quite half) of this blog’s intended purpose: to document our successes and lessons learned and our progress as we make it. So here goes.
In the last post, I shared a Maximized Living experience from a friend and fellow healthcare practitioner. (She’s not a DC herself.) As her story unfolded, she described a franchise with extremist views and outlandish claims. Apparently, things haven’t changed much…
Here’s our personal story of our own brush with this outfit from years ago: