They came seemingly out of nowhere. And suddenly, they were all the rage, especially among patients, who wanted to be sure I had watched and listened to every last one of them. These summits are a double-edged sword – they could be a potential godsend, or a potential serious obstacle. They can make or break the doctor-patient partnership, and/or a patient’s health.
From what I’ve heard, most chiropractic schools, if not all of them, have some sort of requirement regarding the recruitment of new patients to the school. This factoid is conveniently kept under wraps until you actually start school. I have not yet found any disclosure of, nor information about, this requirement on any chiropractic school websites.
However, the requirement is real. Very real. Your graduation depends on it. Indeed, you could be a straight-A student, you could rock internship clinic, and you could fulfill all of your other requirements, but if you fail to recruit enough new patients to the school’s clinic, you will likely be denied the eligibility to graduate.
This might very well be a dead horse. And I’m going to beat it one more time, in what I hope is the LAST time. In fact, I wasn’t going to write another post on the chiropractic Maximized Living franchise, but I do feel I might need to clarify and reiterate a few items, in response to some of the themes of feedback I’ve gotten on my previous posts on this subject.
Today, I received one of the coolest comments. It’s the entire script leaked by a former Maximized Living doctor who turned against them and released the proprietary scripts they furnish their franchisees (the doctors).
Unfortunately, I can’t post it, because the last blogger who did immediately (and unfortunately) got his entire blog yanked out from under him in the midst of a lawsuit launched by none other than Maximized Living themselves.
BNI is a business networking and referral organization. It typically attracts small business owners, but it also boasts some Fortune 500 members. Members belong to various chapters of about 25-40 members each. Each chapter meets weekly at a set time and place, for about an hour to an hour and a half, and everyone gives their spiels, passing out business cards and contact information, all in an attempt to promote their businesses and drum up clientele.
So far, so good. Kind of…
A colleague of mine posed the question, “what are some alternative options in regards to processing credit card payments? Most of my patients pay with credit cards and I’m trying to minimize costs.”
I can absolutely empathize. In fact, I was asking the same question a little over a year ago. As a former Licensed Massage Therapist (LMT) with a private practice based out of a home studio, my clients didn’t expect me to be set up to accept credit cards and they were happy to pay by cash or check.
And I enjoyed the the simplicity and reduced overhead of not having to deal with Visa or Mastercard. No contracts, no reports, no percentages, no hidden fees, no terminals, no chargebacks, no nothing. It was lovely. But…
In a word (okay…two words) absolutely NOT.
Yes, I’m a DC (Doctor of Chiropractic) myself. Do I have a vested interest in promoting chiropractic? Not exactly, simply because I don’t do spinal adjusting (all of my work revolves around Functional Medicine, a very high-end neuro-metabolic approach to chronic conditions, endocrine issues, blood sugar problems, fatigue, autoimmune disorders, you name it, that relies mostly on scientific lab testing to identify the physiological imbalances and give a starting point in terms of helping improve those issues). Yes, it’s true: not every DC touches the spine. No, we’re not being sacrilegious or wasting our chiropractic degree; we’re just choosing to utilize different parts of our education and develop a different skillset.
So anyway…am I biased? Maybe. Do I still have a valid opinion? Yep.