The field of chiropractic and those who practice it get hit from all sides. Those of us trying to actually help our patients with problems beyond the Holy Chiro Trinity of (say it with me now) “back pain, neck pain, and headaches” are under attack from multiple angles, and for different reasons. This post is meant to openly call them out and launch a little fire in return.
I should’ve written about this long before now, but the need to write this post reached a pinnacle a few days ago.
I learned from a colleague that the Oregon Board of Chiropractic Examiners (OBCE) recently considered adding an exception to its anti-fee-splitting rule to allow DCs to enter into promotional arrangements arrangements such as Groupon and LivingSocial that normally split the cost, to the tune of roughly 50%.
Apparently, they’re receptive to the idea of chiropractic doctors using Groupon and are willing to write such an exception into the laws and codes that govern Oregon chiropractors.
In the last post, I shared a Maximized Living experience from a friend and fellow healthcare practitioner. (She’s not a DC herself.) As her story unfolded, she described a franchise with extremist views and outlandish claims. Apparently, things haven’t changed much…
Here’s our personal story of our own brush with this outfit from years ago:
A friend and fellow healthcare practitioner walked in to the office this week to get adjusted, and asked us if we knew Dr. [First name] [Last name], who opened up a Maximized Living practice in a nearby neighborhood. We mentioned that we vaguely knew him, and our neighbor said she had gone to their clinic to see what they were like so that she would know which of her clientele to refer to them. She shared her experience with us.
She was not impressed.
Chiropractic is a phenomenal healing science. It’s also an art. (Repeat after me: it’s a science first; art and philosophy tie for distant second. But I digress.)
I know there are a bunch of disillusioned naysayers who failed in practice (most likely because they also fail in personality and possibly other attributes as well). They’ve even set up their own little boys’ club-like internet discussion forums devoted solely to sitting around blaming chiropractic itself for the doctors’ inability to succeed. Rest assured that as critical as I am of certain practitioners and philosophies, I’m not one of those people.
However, sometimes this Eeyore camp raises some damn good points.
And sometimes, these points are thorns in the chirovangelist’s ribs.
Since there’s so much about the NBCE, the CCE (until it started to wake up and join at least the 20th century very recently), and chiropractic education that many of my colleagues and I would love to see changed, let’s address that topic next.
The first item I’d like to bring to the table is the education. The admissions standards and school curricula need a complete and massive overhaul. It starts with admission.
A great quote states: “If you’re not part of the solution, you’re part of the problem.”
This, coupled with my philosophical policy that I shall not bitch about that for which I do not subsequently offer a solution, are the driving forces behind this entire series of Chiro Cleanup entries, especially this one. Therefore, in the words of Larry the Cable Guy, let’s “git ‘er done”.