The adage “the riches are in the niches” no longer seems to hold true. (There are few approaches that haven’t become commodities anyway anymore.) And people have short attention spans. If you don’t provide a commodity, they’ll just be confused. They may not find you because they don’t know what they’re looking for, or they don’t know what they should be looking for, or they don’t know that you provide something they are looking for or could use.
Dear patients of the world, this post series is probably going to sound pretty judgmental.
I assure you, it’s not. Falling into any one (or more) of the categories I’m about to talk about is not going to get you catalogued, reported, thrown out of an office, or barred from receiving care.
It’s just that some of the people out there present certain challenges to various types of doctors that these doctors need to be aware of, because doctors are human, too, and not knowing about these personality/history types of people can lead to serious physician burnout.
Ever since we moved into our office around March 2010 and opened our practice the following month, both my partner (in both practice and marriage) and I have felt an overwhelming sense of a time-warp.
Somehow, time supernaturally speeds up the minute we walk through the office door, and returns to its normal clip the moment we leave.
This applies across all common measurement units of time, too–minutes, hours, days, weeks, months, and now, years. Thus, even though it’s cliche to say that it’s hard to believe it’s been 7 years, we mean it: it actually is hard to believe.