The adage “the riches are in the niches” no longer seems to hold true. (There are few approaches that haven’t become commodities anyway anymore.) And people have short attention spans. If you don’t provide a commodity, they’ll just be confused. They may not find you because they don’t know what they’re looking for, or they don’t know what they should be looking for, or they don’t know that you provide something they are looking for or could use.
You’ve heard the scenario. Or maybe you’ve lived it.
“…and they ran all these tests on me…”
Or some variation on that theme. A reference to “all that lab testing”, a “whole bunch of lab tests”, or something similar.
What the general public generally doesn’t understand is that so many symptoms overlap. A single symptom could be a manifestation of a whole cluster of health conditions.