The Chiropractic School Recruitment Requirement Problem 

From what I’ve heard, most chiropractic schools, if not all of them, have some sort of requirement regarding the recruitment of new patients to the school.  This factoid is conveniently kept under wraps until you actually start school.  I have not yet found any disclosure of, nor information about, this requirement on any chiropractic school websites.

However, the requirement is real.  Very real.  Your graduation depends on it.  Indeed, you could be a straight-A student, you could rock internship clinic, and you could fulfill all of your other requirements, but if you fail to recruit enough new patients to the school’s clinic, you will likely be denied the eligibility to graduate.

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Our experience with BNI

BNI is a business networking and referral organization.  It typically attracts small business owners, but it also boasts some Fortune 500 members.  Members belong to various chapters of about 25-40 members each.  Each chapter meets weekly at a set time and place, for about an hour to an hour and a half, and everyone gives their spiels, passing out business cards and contact information, all in an attempt to promote their businesses and drum up clientele.

So far, so good.  Kind of…

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How do you get New Patients?

I was crunching numbers tonight, something that has been long-overdue, since we’ve been open over a year already.  I tallied the number of completed visits (i.e. no no-shows or cancellations), and new patients (again, counting only those who have completed at least one appointment).  I found the following FunFacts…

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