The adage “the riches are in the niches” no longer seems to hold true. (There are few approaches that haven’t become commodities anyway anymore.) And people have short attention spans. If you don’t provide a commodity, they’ll just be confused. They may not find you because they don’t know what they’re looking for, or they don’t know what they should be looking for, or they don’t know that you provide something they are looking for or could use.
An increasing number of people are developing autoimmune disease. And an increasing number of people are googling their symptoms. Invariably, they’ll come across what’s known as the “Th1/Th2” system. This system itself asks a question: which one are you–Th1 or Th2?