Adding Massage Therapy to a Chiropractic Practice

I got a call from a friend and colleague the other day.  His assistant/office manager said they would like to bring a massage therapist into the office and had wrapped herself into a mental pretzel trying to work her way through a hypothetical situation involving a massage therapist with a W-2 employee arrangement.  They were trying to figure out how to make ends meet, since this therapist would need to perform a minimum of 15 massages a week just for the clinic to break even, without seeing any profit.

This concern deepened when the receptionist mentioned this to a friend (who happened to be a massage therapist) who then said, “oh no, no, no – a therapist can only do about 10 massages a week!”

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Does Groupon have a place in chiropractic?

I should’ve written about this long before now, but the need to write this post reached a pinnacle a few days ago.

I learned from a colleague that the Oregon Board of Chiropractic Examiners (OBCE) recently considered adding an exception to its anti-fee-splitting rule to allow DCs to enter into promotional arrangements arrangements such as Groupon and LivingSocial that normally split the cost, to the tune of roughly 50%.

Apparently, they’re receptive to the idea of chiropractic doctors using Groupon and are willing to write such an exception into the laws and codes that govern Oregon chiropractors.

Oh my.

Continue reading Does Groupon have a place in chiropractic?