Does Groupon have a place in chiropractic?

I should’ve written about this long before now, but the need to write this post reached a pinnacle a few days ago.

I learned from a colleague that the Oregon Board of Chiropractic Examiners (OBCE) recently considered adding an exception to its anti-fee-splitting rule to allow DCs to enter into promotional arrangements arrangements such as Groupon and LivingSocial that normally split the cost, to the tune of roughly 50%.

Apparently, they’re receptive to the idea of chiropractic doctors using Groupon and are willing to write such an exception into the laws and codes that govern Oregon chiropractors.

Oh my.

Continue reading Does Groupon have a place in chiropractic?

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First-year learning curve – Part 2

Wow, that last post started getting long – it didn’t feel like we’d learned that much in one year alone, but apparently we did–and more!  The rest follows below…

Learn to say no–fast.  This applies to salespeople requesting meetings, verifying those bogus “Yellow Pages” directory listings, and local vendors selling fruit out of the back of the pickup truck in your parking lot.

This also goes for patients who continually fail to show up, people who are repeatedly late, people who “forgot their wallet/credit card/checkbook”, or people who will “square up later” once their insurance is verified (many docs will tell a first-day patient not to worry about that day’s initial exam fees for now, we’ll just apply it to insurance – I say do not take this route!).

Continue reading First-year learning curve – Part 2