How do you get New Patients?

I was crunching numbers tonight, something that has been long-overdue, since we’ve been open over a year already.  I tallied the number of completed visits (i.e. no no-shows or cancellations), and new patients (again, counting only those who have completed at least one appointment).  I found the following FunFacts…

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Patient says she was “duped” by chiropractic doctor’s ads

http://www.thedenverchannel.com/news/27697281/detail.html

According to the above story, a woman has gone to the media (I couldn’t tell whether she is suing the DC or not) to complain that she was scammed by the DC.  I’ve summarized the facts of the story:

Continue reading Patient says she was “duped” by chiropractic doctor’s ads

Hindsight is 20/20: How I Survived Clinic (Internship)

I had a blast in clinic.  Make no mistake, it was not all rosy and smooth all the time.  In fact, like many of my classmates, I got kind of a rocky start.  At first, it seemed dismal and I was concerned that I’d never make it on time.

Indeed, a year seems like plenty of time.  But let’s face it, you also have a lot to do.  In my day, this consisted of: 200 adjustments, 24 exams, 35 physical rehab therapy treatments, 10 new patient recruits (not readily-available information; they wait to disclose this until you’ve already enrolled), 30-35 x-ray reports (during a 2-week rotation), and a gazillion QAs.  Indeed, you’re up against the clock and if you want to graduate on time, you better haul some butt.

Continue reading Hindsight is 20/20: How I Survived Clinic (Internship)

Hindsight is 20/20 – How I Survived School (Academics)

Although each person’s experience is different, one thing is for sure: you probably won’t come out the same person you were when you started.  In 3 short years, we saw divorces, budding romances, marriages, new babies, emotional ups and downs, physical metamorphoses and makeovers, and complete evolutionary transformations.  So, if you’re a student or a prospective student, be prepared for anything.

As you enter and progress through school, realize a few things…

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Chiro Cleanup – Part 6: Solutions – Part 2: The Muck *Stops* Here…

Since there’s so much about the NBCE, the CCE (until it started to wake up and join at least the 20th century very recently), and chiropractic education that many of my colleagues and I would love to see changed, let’s address that topic next.

The first item I’d like to bring to the table is the education.  The admissions standards and school curricula need a complete and massive overhaul.  It starts with admission.

Continue reading Chiro Cleanup – Part 6: Solutions – Part 2: The Muck *Stops* Here…

Chiro Cleanup – Part 5: Solutions – Part 1

A great quote states: “If you’re not part of the solution, you’re part of the problem.”

This, coupled with my philosophical policy that I shall not bitch about that for which I do not subsequently offer a solution, are the driving forces behind this entire series of Chiro Cleanup entries, especially this one.  Therefore, in the words of Larry the Cable Guy, let’s “git ‘er done”.

Continue reading Chiro Cleanup – Part 5: Solutions – Part 1

Chiro Cleanup – Part 4: Dirty Laundry

It certainly seems that the millisecond some of us walk across, the stage, out the door, and into the great wide open, we start accumulating some.  Indeed, in time, each of these items will warrant–and receive–its own post, but for now, I’ll provide the Cliff’s Notes, which are by no means a complete list.

(I’ll preface all this by acknowledging that there are a few bad apples in every profession, and that the field of chiropractic is not in any way unique in that regard.  I also wholeheartedly agree that most DCs get sick people well on a daily basis, without breaking laws or resorting to unflattering schemes.  However, over the years, my dismissal of extreme stories as simple urban legends, horror stories, or exaggerated rumors gave way to a realization that we have a few more bad apples than we care to admit to.  And it’s time we did some admitting, followed immediately by some cleaning house.)

We have closet perverts in our midst.

Continue reading Chiro Cleanup – Part 4: Dirty Laundry