Day 3 in the Maximized Living world is a group presentation, followed by an individual meeting with the doc. They review the x-rays with the couple, again going so far as to link a change in curves, joints, or angles, with scary words like long-term disease process. So a reversed curve is causing disease? Do they say which disease? If it’s something structural, they may have a point. If they’re insinuating anything else, however, that’s too far a stretch.
Now, there’s no written formula here for exactly how many visits each patient should be prescribed, nor how much it should cost, other than the regular new patient package (consult, exam, and x-rays).
So, final words to the wise:
If you’re hard-selling long-term care plans, stop. Offer the option if you wish, but nothing more.
If you’re using three layers of overcoming objection, stop. If the patient isn’t ready, they’re not ready. You can only lead a horse to water.
If you’re talking about God right off the bat, stop. God is cool and all, but doesn’t belong in healthcare unless you’ve set up shop in a church.
If you’re scaring people with words like “disease” and you can’t back them up with some actual evidence beyond a chiropractic exam and some spinal x-rays, stop.
If you’re still using bone-on-nerve to explain chiropractic to patients, STOP. Go back and get yourself some updated training…preferably from the current century.
If you’re saying “that’s exactly what I expected”, STOP. Explain to the patient what they may be feeling and why. Explanation based on true science is what being a real doctor is all about.
A MASSIVE THANK YOU goes out to the commenter who sent me this! I can’t name you because I don’t wish any trouble for you, and I can’t technically “approve” the comment for publishing lest either of us catch legal hell, but I do appreciate your passing that on to me. You know who you are! 🙂