Maximized Living, Round 2 (part 2 of 3)

Day 2 consists of the x-ray findings and first adjustment.  Of course, the doc has reviewed the x-rays and mentions that s/he is concerned.  The patient, of course, has vertebral subluxation, which is one of the “worst kinds” of problems.

Really?

“Worst kinds”?

I don’t know about you, but in dealing with patients on both structural and non-structural levels, I never see a case as mild as a subluxation.

In explaining x-rays, a change in the neck’s normal curve is uber-serious and the doc is supposed to tell the patient that s/he found “a lot of damage” in the spinal cord “and nervous system”.  Really?  I didn’t know you could assess the nervous system (made completely of soft tissues) from a spinal x-ray.  And if the x-rays aren’t serious?  Just use some vague words like pressure or problems, and throw in a few phrases about how it’s worse than the patient thought, for good measure.

Using the bone on nerve model, the doctor is supposed to continue with about how the pinch is not only causing pain but also interfering with organ function.  Really?  Do we have lab testing or other clinically valid signs/symptomatology to back that up?  No, because some of these docs thought Physiology 1, 2, and 3 and Lab Diagnosis 1 and 2 were “too medical” for their tastes (which is the one fault I find with practically any Maximized Living doc).

Then comes the hard sell.  Get them in right away.  Start today.  Bring their significant other.  Now personally, I completely understand that if there’s a problem, the doctor recommends getting a jump on the issue sooner rather than later.  I also understand that the significant other should be there, to meet the doctor themselves and observe the visits firsthand so that the significant other understands what’s going on.  But I can live without the hard sell.  That’s cheesy, too.

Then the doctor calls the patient that evening and asks the patient how s/he feels.  I have a major issue with the recommended response (and many DCs do this, not just ML docs): “That’s exactly what we expected.”  So whether the patient is doing awesome or feels like they got hit by a train, the response is always the same.  Really, though?  Did that doc actually expect exactly that response?  Hell no.  It’s extremely rare that a DC knows how a patient’s body will respond to an adjustment, so a doc that says this just bold-faced lied to the patient.

Then it’s time to schedule big report of findings.  Spouses or significant others are told to be there.  Should the patient object, the doc’s assistant (setting the appointment) resorts to the same three-layers-of-resistance that salespeople (telemarketers, car salesman) are taught to use–basically, three attempts to overcome various objections the patient might have.  If you have to try to overcome their objections 3 times, you might have a problem.  (If you have a protocol that calls for you to continue even after they’ve said “no” or expressed concern the FIRST time, you’re being too pushy.)

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